From Legacy Databases to Real-Time Growth: How Searce Helped a FinTech Giant Unlock Potential

Challenges

A FinTech giant, serving over 1 million merchants across 400+ Indian cities, sought Searce’s expertise to unlock the power of the Cloud. The challenge?

Real Time Insights: They wanted to leverage Google Cloud to receive real time insights into their customer transactions and optimize their platform performance.
Scalability: Their rapid growth outpaced their legacy infrastructure, built on MongoDB and MySQL.
Robust Data Platform: Without a robust data platform to handle real time data streams and analyze them for customer insights, they found it difficult to deliver real time recommendations and loyalty rewards.

Searce Solution

Searce helped them implement a robust Google Cloud solution, enabling real-time transaction analysis, performance optimization, and personalized recommendations – driving customer loyalty and fueling their continued success.

Lightning-Fast Pipelines: Sub-5-second latency for data streamed from MySQL and MongoDB to BigQuery, leveraging Dataflow and Kafka.
Centralized Data Hub: Over 600 tables seamlessly integrated into BigQuery, providing a unified view of customer and platform data.
Empowered Self-Service: Automation framework built and handed over to the client for effortless onboarding of new data sources.
Data-Driven Decisions: 10+ Looker dashboards built from scratch, unlocking vital business KPIs, platform analytics, and rich customer insights.

Business Impact

Supercharged Growth: 30% increase in new customer acquisition fueled by streamlined onboarding and personalized marketing campaigns based on real-time insights.
Enhanced Customer Loyalty: Improved satisfaction and loyalty through personalized services and proactive engagement, powered by real-time customer behavior data.
Operational Efficiency and Cost Savings: Real-time data ingestion and processing (TBs per day) enabled faster decision-making, process optimization, and cost reduction.
Realtime Tracking: The Looker dashboards allowed leadership to track all important KPIs in real time.

By partnering with Searce, this FinTech giant is able to leverage real time data for growth, acquiring new customers 30% faster, fostering loyalty, and streamlining operations for significant cost savings. Real time insights now guide their decisions, propelling them forward into a future fueled by data-led success.

Technologies Used

BigQuery
Cloud Storage
PubSub
Data Flow
MemoryStore

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