How Searce Helped SourseAI Unlock Growth Potential With Google Cloud
Challenges
SourseAI is an AI innovator that has combined applied AI and industry-based models into a SaaS decision augmentation platform – Atlas. This tool helps disruptive telcos, utilities, and entertainment brands drive the adoption of data-informed decision-making.
As SourseAI scaled up, they approached Searce to help them with these challenges:
- Maximizing Value for Existing Customers:
SourseAI wanted to encourage deeper engagement and increased usage of their services by their current Google Cloud customers. They needed to find ways to incentivize and educate existing users to extract maximum value. - Expanding Customer Base and Acquiring New Customers:
Their consultative approach led to lengthy sales cycles, hindering new customer acquisition. They needed to reach beyond their current methods and attract a wider audience.
These issues demanded a solution, impacting GivePanel’s ability to empower organizations and fulfill their mission.
Searce Solution
Our team of solvers collaborated with SourseAI to facilitate their growth and helped them in the following ways:
- Streamlined Onboarding with Atlas Production Pilot:
Searce provided a user-friendly billing and notification process, simplifying the onboarding experience for customers trying out Atlas through a Production Pilot.
By leveraging the marketplace solution, we’ve significantly enhanced the product’s sign-up process, making it faster and more convenient for new users. - Seamless Integration with Google Marketplace:
We’ve successfully incorporated and integrated Atlas directly into the Google Marketplace listing, making it readily discoverable by a wider audience. This integration eliminates friction points, allowing potential customers to seamlessly sign up and access Atlas with just a few clicks.
Business Impact
- Expanded Reach:
By integrating with the Google Cloud Marketplace, SourseAI instantly gains access to a vast pool of potential customers already using Google Cloud services. This significantly expands their market reach. - Faster Onboarding:
Pre-built AI models for customer lifecycle management streamline the onboarding process, making it effortless for new customers to get started with an Atlas Production Pilot. This “easy 1-click” approach reduces onboarding time and friction, leading to quicker customer acquisition and revenue generation. - Global Availability:
By leveraging the global presence of Google Cloud Geo locations, Atlas Production Pilot instantly becomes available worldwide. This removes geographical barriers and opens up new markets for SourseAI, fostering international expansion and growth.
SourseAI’s journey with Searce demonstrates the power of collaboration in overcoming key obstacles. By tackling the challenges of maximizing existing customer value and expanding its customer base, Searce unlocked significant growth potential for SourseAI.
Through a streamlined onboarding process, seamless Google Marketplace integration, and access to a global audience, SourseAI is now poised to scale new heights. This successful partnership serves as a testament to Searce’s commitment to solving for better and empowering businesses to achieve their full potential.
“Searce did a fantastic job managing us and working through such a systematic process. This was a gold standard in delivery – Searce bringing the delivery discipline and phenomenal understanding of the Google suite and ecosystem and ofcourse SourseAI bringing unique domain and product experience. We were super impressed with team Searce. They have made this pain-free for us.”
–Tanya Hyams-Young – CEO SourseAI
Tech stack
- Google Cloud Marketplace
- App Engine (Python)
- PubSub
- Datastore
- Secret Manage
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