The core function is developing a content strategy based on business objectives. The role encompasses overseeing content requirements and creating content deliverables across various practice and product teams in Searce.

• Online Promotion using social media
• Build a community around our online assets
• Use SEO to increase the reach of our online collateral including our website
• Set-up a CRM system to track prospects and growing online networks
• Identify potential strategic partners
• Enhance our online Brand
• YouTube Channel creation and marketing of exclusive content
• Devising strategies to drive online traffic to the company website
• Build engagement best practices by introducing interesting content/write-ups in accordance with the brand values and objectives
• Strong writing skills – should generate continuous content for our blogs, websites, and other online content, marketing collateral including brochures & PPTs
• Strong online network with the ability to nurture an online community
• Should be able to independently use page-layout and image-editing programs
• An excellent understanding of Conversion Rate Optimization (CRO) for websites and landing pages
• Experience of conceptualizing and working on online communication tools like websites, microsites, internal portals, share points, web analytics tools and reporting metrics, networking tools like discussion boards, blogs etc.
• Familiar with Social Media marketing using Twitter, YouTube, Facebook, LinkedIn, Blogs
• Google Adwords/Analytics certification will be an added advantage

• MBA (preferably from a premier School) – Having said that, please note that degrees don’t matter, your passion and intelligence does!
• 3-8 years of experience in Mass Communication, Creative disciplines & Advertising
• Excellent people management skills
• Experience in managing and grooming fresh talent
• The position will be based at Pune, US experience preferred