How Data & Analytics impact Small Medium-sized Businesses and Enterprises

The current world revolves around “data”, where numerous raw and unprocessed data needs to be cleansed and processed for the required outcome. Data processing is coined in a professional term as “data analytics”. Data could be either analyzed statistically by investigators manually or through machines. To use machines to analyze raw data, investigators utilize ‘machine learning’ as a technique where meaningful insights and appropriate outcomes for their purposes are extracted through data analytics. Thus, data analytics is identified as a tool for processing raw datasets by investigators, towards extracting significant and substantial information according to the identified purpose.